The data shows the average radio reach per day in Sweden in 2015 and 2016, by age group and gender. In 2016, radio reached 58.1% of Swedes aged 12 to 29 years per day.
Men | 73.7 | 73.4 |
Women | 72.4 | 71.6 |
12-29 year-olds | 58.4 | 58.1 |
30-44 year-olds | 71.2 | 70.2 |
45-59 year-olds | 80 | 81 |
50-79 year-olds | 84.3 | 82.3 |