The data displays the most important features of audio streaming services according to listeners in the U.S. as of August 2017, by age. During a survey, 37% of Millennials stated that ad free music was a very important feature of audio streaming services.
Ability to listen to your music offline | 62 | 51 | 32 |
Ad free music | 53 | 37 | 25 |
Tailored music recommendations | 35 | 25 | 18 |
Share playlists with family/friends | 27 | 24 | 14 |