The data displays the most active categories sponsoring music in North America in 2017. According to the source, beer companies were four times more likely to sponsor music than the average of all sponsors.
Wine & spirits | 5.3 |
Beer | 4 |
Retail | 3.5 |
Food | 3.1 |
Non-alcoholic beverages | 2.9 |
Media & publishing | 2.9 |
Banks | 1.6 |
Automotive | 1.5 |
Hotels & resorts | 1.5 |
Technology | 1.4 |