The data displays information on music festival attendance habits among consumers in Canada in 2015 and 2016. it was found that 34.8% of Canadian respondents said they had attended a music festival in the last measured period, up from 29.4% who said the same in 2015. Consumer spending on music related activities in Canada has been undergoing various transitions. In 2016, the admission to live music concerts and the purchase of physical music accounted for 31% and 16% of consumer expenditures, respectively. Both activities retained their top spots on the list, but saw a decline in percentage from the year prior.
Have attended | 29.4 | 34.8 |
Haven't attended but wanted to | 34.8 | 36 |
Plan to attend this year | 9.7 | 11.4 |
Follow online or through social media | 9.5 | 10.5 |