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U.S. consumers' selection criteria for gin 2017

Based on which criteria do you usually select gin?

The data displays the results of a survey conducted in the U.S. in 2017 on selection criteria for gin. Some 33% of respondents stated that they usually select gin based on price.

Brand	48
Quality	47
Taste	43
Price	33
Habit	30
Value for money	24
Recommendations of friends/acquaintances	20
Effect	19
Origins	16
Organic	8
Design	7
Ingredients	6
Advertisement	3
Other	1
Don't know	3

U.S. consumers' selection criteria for gin 2017

StatInvestor