Consumer Goods » Alcoholic Beverages » Gin Industry | Reasons for switching gin brands in the U.S. 2017

U.S. consumers' reasons for switching gin brands 2017

What would make you switch your usual gin brand?

The data displays the results of a survey conducted in the U.S. in 2017 on reasons for switching gin brands. Some 24% of respondents stated that recommendations of friends/acquaintances would make them switch their usual gin brand.

Recommendations of friends/acquaintances	24
Special occasions	24
Want to try something new	23
Should usual brand be unavailable	23
Media/online reviews	20
Advice of in-store staff	20
Deal on other brand	17
Dissatisfaction with usual brand	14
Declining quality of usual brand	12
Want variety	11
Saw an ad	6
Other	0
I wouldn’t switch my usual brand	13
I don’t have a usual brand	8

U.S. consumers' reasons for switching gin brands 2017

StatInvestor