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Canada: usage of new technology for music discovery 2015

Share of Canadian consumers who are likely to use new technologies to discover and purchase music as of April 2015

The data displays the results of a survey where Canadian respondents answered "yes" on whether new technologies and services made it easier for them to discover new music. During the April 2015 survey period, it was found that 56% of music festival attendees, 61% of Millennials and 65% of teens were more likely to use new technologies to discover new music.

Total 38
Teens (age 13-17) 65
Millennials (age 18-34) 61
Francophones 35
Music Streamers (audio & internet) 46
Radio listeners 37
Music festival attendees 56

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