Important factors when buying and owning vinyl in the UK 2015

The data shows responses of vinyl listeners compared to vinyl & paying streamers to the question: 'Thinking about buying and owning Vinyl, to you, how important are the following?' in the UK in 2015. Paying streamers who also listen to vinyl, compared to pure vinyl listeners without a paid streaming subscription, were more likely to value things like buying vinyl to support artists, having/building a vinyl collection to show friends, and having vinyl for decorative purposes.