The data displays worldwide leading brands in 2018, measured by the Brand Strength Index (BSI). According to the source's analysis, Disney was the strongest, most powerful brand in the measured period, with a BSI score of 92.3 on a 100 point scale.
Disney | 92.3 |
VISA | 91.6 |
Ferrari | 91.5 |
Neutrogena | 90.9 |
90.8 | |
LEGO | 90.6 |
90.6 | |
PwC | 90.6 |
Johnson & Johnson | 90.4 |
Microsoft | 90.4 |