Leading kids brands in the United States 2017

The data displays leading brands among children aged 6 to 12 in the U.S. in 2017. The source, a market research company, found that Oreo and YouTube were the most preferred brands among children in this age group. Oreo generated approx. 1.1 billion dollar in revenue in the U.S. in 2017. Oreo's parent company Mondelez invested 42 million USD in advertising the cookie brand in the United States 2016.