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Types of spirits consumed among Black consumers in the United States 2014

Spirits consumption share among African-American consumers in the United States in 2014, by type

The data displays the results of a consumer survey conducted among 920 U.S. African-Americans in September 2014. The survey respondents, which were 22 years and older, were asked about the types of spirits they consume. More than a third of respondents indicated to drink dark spirits such as whiskey, brandy and cognac.

Any type of spirit	49
White spirits (e.g. vodka, rum, gin, tequila)	45
Dark spirits (e.g. whiskey, brandy, cognac)	35
Cordials and liqueurs (e.g. DeKuyper, Jägermeister, Baileys)	22

Types of spirits consumed among Black consumers in the United States 2014

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