The data describes the leading rum brands worldwide in 2017, based on sales volume. Bacardi was the second biggest global rum brand that year, with a sales volume of about 16.8 million-9 liter cases.
Global Spirits Industry
The term “spirits” refers to an alcoholic beverage that has been distilled, contains no added sugar, and has at least 20% alcohol by volume. The term is derived from the medieval practice of alchemy and refers to the essential liquid element obtained from a substance through distillation, the “spirit” of the substance, so to speak.
