The data describes data on the weekly reach of select media in Canada in 2001, and from 2012 to 2017. In 2012, magazine media reached 53% of the adult Canadian population every week, down from 73% in 2001.
Media usage in Canada – additional information
Print media reach in Canada has been on a steady decline since 2012. The only medium experiencing growth in weekly penetration among Canadian consumers is the internet, while radio and TV remained at a steady level between 2012 and 2014. It is not surprising that digital media receive most of the attention during any week from Canadians.
