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Media daily reach in Canada from 2011 to 2017, by type of media

Share of Canadian population reached daily by different media from 2011 to 2017

The data shows the percentage of the Canadian population aged 18 or older reached by different types of media from 2011 to 2017. Radio reached 76% of adult Canadians in 2017, while television had a reach value of 86%.

Television	84	83	82	81	89	88	86
Radio	79	78	78	77	77	76	76
Internet	74	70	75	78	79	80	82
Newspapers	47	44	42	40	39	41	42
Magazine	30	27	25	24	24	24	24

Media daily reach in Canada from 2011 to 2017, by type of media

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