The data displays the share of exposure to selected types of media on a typical day among Canadians as of February 2018. The data shows that on a typical day 59% of Canadians were exposed to social media, with the figure for streaming TV services standing at 41% as of the date of survey.
Internet search | 67 |
Daily/community newspaper (print/online) | 62 |
Social media | 59 |
Commercial TV (2+ hours) | 45 |
Streaming TV services | 41 |
Billboard | 29 |
Commercial radio (2+ hours) | 26 |
Magazine (print/online) | 23 |
Satellite/streaming radio (2+ hours) | 13 |
Blogs | 10 |