Exposure to media in Canada 2018

Share of exposure to selected types of media on a typical day among Canadians as of February 2018

The data displays the share of exposure to selected types of media on a typical day among Canadians as of February 2018. The data shows that on a typical day 59% of Canadians were exposed to social media, with the figure for streaming TV services standing at 41% as of the date of survey.

Internet search 67
Daily/community newspaper (print/online) 62
Social media 59
Commercial TV (2+ hours) 45
Streaming TV services 41
Billboard 29
Commercial radio (2+ hours) 26
Magazine (print/online) 23
Satellite/streaming radio (2+ hours) 13
Blogs 10