Media & Entertainment » Movie, TV & Radio » Media Industry in China | China: media industry revenue change by subsector 2012

Revenue change of the Chinese media industry in 2011 and 2012, by subsector

Revenue change of the Chinese media industry in 2011 and 2012, by subsector

The data displays year-on-year revenue changes in the Chinese media industry in 2011 and 2012. In 2012, revenues generated by advertising companies grew 5% compared to the previous year.

Internet advertising 47.1 59.4
Radio advertising 36.8 28
TV advertising revenue 21.2 14.1
Online gaming 19.4 26.4
Cable TV 16.4 15
Cinema sector 15.1 13.5
Magazine advertising 14 14
Overall media industry 13.4 15.2
Book sales 9 6.8
Mobile services 8.8 10
Magazine 7.5 10
Advertising companies 5 12.5
Audiovisual product sales 0.6 0.5
Newspaper -3 12.6
Newspaper advertising -7.5 11

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