Media reach in China in 2015

Media reach in China in 2015

The graph displays the reach of Chinese media across platforms as of 2015. In 2015, 37.8% of the Chinese population were reached by newspaper media daily, compared to 14% by broadcast radio.

Outdoor media(daily) 83.9
TV(daily) 75.9
Internet(daily) 73.1
Newspaper(daily) 37.8
Cinema(monthly) 25.1
Magazines(weekly) 17.9
Radio(daily) 14