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Media reach in the United States 2016

Daily reach of various media in the United States in spring 2016

The data shows data on the daily reach of various types of media in the U.S. in spring 2016. Radio reached 54.1% of the population aged 18 to 64 on a daily basis.

Television (broadcast/cable)	75.7
E-mail	62.5
Radio	54.1
Smartphone	49.5
Social media	45.7
Search	43.9
Newspapers	33.1
Tablet	21.9
Magazines	21.7
Broadcast TV news websites	16.4
Internet radio	16.3
Internet print (newspapers/magazines)	13.8
Cable news channels' websites	11.1

Media reach in the United States 2016

StatInvestor