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Radio reach during TV's primetime in the United States in 2016, by age and gender

Radio reach during TV's primetime in the United States as of December 2016, by age and gender

The data displays radio's average reach during television's primetime in the U.S. as of December 2016, broken down by age and gender. According to the data, radio reaches 38.9% of all women 65 years and older during television's primetime.

12+	55.2	55.8	54.7
12-17	53.5	51.3	55.8
18+	55.4	56.2	54.6
18-24	61.4	58.9	64.1
18-34	60.9	59.3	62.5
18-49	60.7	60.1	61.3
25-54	60.3	60.5	60.2
35-64	46.3	48.7	44.3
55+	58	59.1	56.8
65+	40.4	42.6	38.9

Radio reach during TV's primetime in the United States in 2016, by age and gender

StatInvestor