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Factors influencing the decision what to watch in the United States 2016

Which of the following are most important to you when deciding what to watch?

The data displays the factors influencing the decision what to watch in the U.S. as of June 2016. During the survey, 41% of respondents stated that recommendations from friends and family were among the most important factors when deciding what to watch.

Format (e.g., comedy, drama, action)	64
Actors/cast	53
Writing/storyline that I can relate to	44
Recommendations from friends and family	41
Recommendations based on other shows/movies I’ve watched	29
The popularity of the show or movie	23
Reviews/critics’ ratings	20
Stories from a new/different cultural context	16
Cast/characters that look like me	10
Multicultural casts	8
Non-traditional casts (e.g., LGBT)	6
Something else	17

Factors influencing the decision what to watch in the United States 2016

StatInvestor