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Brand awareness for rum brands among consumers in the United States 2017

Which of the following rum brands do you know (at least by name)?

The data displays the results of a survey conducted in the U.S. in 2017 on the brand awareness for rum brands. Some 25% of respondents stated that they know Myer's Rum at least by name.

Bacardi Rum	79
Captain Morgan	69
Malibu	54
Myers’s Rum	25
Havana Club	20
Gosling's	11
Plantation Rum	9
Brugal	8
None of the above	10
Other	1

Brand awareness for rum brands among consumers in the United States 2017

StatInvestor