The data displays the most appealing Netflix features in North America in the third quarter of 2017. During the survey, 43.4% of respondents stated they found the auto-play to the next episode feature appealing.
Price (the cost of Netflix plays a key role in why I use the service) | 56.4 |
All members of my household can create their own profile | 53.9 |
Search (the ability to search for a piece of content to watch) | 45.6 |
Auto-play to the next episode (next show comes on automatically) | 43.4 |
Recommendations of shows to watch that are personalized to you based on what you have previously watched on Netflix | 37.8 |
Pre-made lists of shows just for you, such as "Because You Watched," "Kids Movies," etc. | 31.4 |
I have a Netflix account but I do not find any of these features valuable | 3.4 |
I do not have a Netflix account | 14.4 |