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Most appealing Netflix features in North America 2017

Which of the features of Netflix's service do you find appealing?

The data displays the most appealing Netflix features in North America in the third quarter of 2017. During the survey, 43.4% of respondents stated they found the auto-play to the next episode feature appealing.

Price (the cost of Netflix plays a key role in why I use the service) 56.4
All members of my household can create their own profile 53.9
Search (the ability to search for a piece of content to watch) 45.6
Auto-play to the next episode (next show comes on automatically) 43.4
Recommendations of shows to watch that are personalized to you based on what you have previously watched on Netflix 37.8
Pre-made lists of shows just for you, such as "Because You Watched," "Kids Movies," etc. 31.4
I have a Netflix account but I do not find any of these features valuable 3.4
I do not have a Netflix account 14.4