The data presents Netflix's share of peak period downstream internet traffic volume in North America from 2010 to 2015. During the most recently reported period, Netflix's share of peak period downstream traffic from fixed internet connections grew to 35.2%. In the third quarter of 2015, Netflix's penetration rate in the United States amounted to 51% among internet users.
Video on demand
With more than 48 million streaming subscribers, Netflix is one of the leading streaming service providers worldwide. Netflix’s popularity is an example of the increasingly mainstream appeal of video-on-demand services and streaming media content consumption.
