Consumer Goods » Alcoholic Beverages » Rum Industry | Reasons for switching rum brands in the U.S. 2017

U.S. consumers' reasons for switching rum brands 2017

What would make you switch your usual rum brand?

The data displays the results of a survey conducted in the U.S. in 2017 on reasons for switching rum brands. Some 27% of respondents stated that recommendations of friends/acquaintances would make them switch their usual rum brand.

Special occasions	29
Recommendations of friends/acquaintances	27
Want to try something new	26
Should usual brand be unavailable	22
Deal on other brand	18
Advice of in-store staff	17
Media/online reviews	16
Declining quality of usual brand	14
Want variety	11
Dissatisfaction with usual brand	10
Saw an ad	7
Other	0
I wouldn’t switch my usual brand	13
I don’t have a usual brand	8

U.S. consumers' reasons for switching rum brands 2017

StatInvestor