Consumer Goods » Alcoholic Beverages » Rum Industry | Selection criteria for rum in the U.S. 2017

U.S. consumers' selection criteria for rum 2017

Based on which criteria do you usually select rum?

The data displays the results of a survey conducted in the U.S. in 2017 on selection criteria for rum. Some 36% of respondents stated that they usually select rum based on price.

Taste	52
Brand	49
Quality	44
Price	36
Habit	28
Value for money	28
Recommendations of friends/acquaintances	21
Effect	15
Origins	14
Design	11
Ingredients	11
Organic	5
Advertisement	4
Other	0
Don't know	2

U.S. consumers' selection criteria for rum 2017

StatInvestor