The data displays reasons US consumers named for listening to AM and FM radio in January and February 2016. It was found that 41% of respondents listened to radio because they want to be informed about what's going on in the news.
I want to hear my favorite songs/artists | 64.1 |
I like particular DJs, shows, or hosts | 57.8 |
I like to work with the radio on | 54.9 |
I'm just in the habit of listening | 50.5 |
I want to be informed about what's going on in the news | 41 |
I want to get in a better mood | 39.9 |
I want to know what's going on here in town | 36.3 |
I want to be informed if there's an emergency of some kind | 33.1 |
I want to escape from the pressures of everyday life | 32.9 |
I want to discover new music/new artists | 32.8 |
I enjoy listening to talk shows | 32.2 |
Weather information | 28.5 |
I like being surprised by the music that's coming up next | 28 |
Traffic information | 24.6 |
I like it when stations get involved with charitable and community events | 19.5 |
I'm interested in sports programming | 17.8 |
I want to win a prize | 13 |