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Reasons for listening to AM/FM radio in the United States and Canada 2016

Reasons for listening to AM/FM radio in the U.S. and Canada as of 2016

The data displays reasons US consumers named for listening to AM and FM radio in January and February 2016. It was found that 41% of respondents listened to radio because they want to be informed about what's going on in the news.

I want to hear my favorite songs/artists 64.1
I like particular DJs, shows, or hosts 57.8
I like to work with the radio on 54.9
I'm just in the habit of listening 50.5
I want to be informed about what's going on in the news 41
I want to get in a better mood 39.9
I want to know what's going on here in town 36.3
I want to be informed if there's an emergency of some kind 33.1
I want to escape from the pressures of everyday life 32.9
I want to discover new music/new artists 32.8
I enjoy listening to talk shows 32.2
Weather information 28.5
I like being surprised by the music that's coming up next 28
Traffic information 24.6
I like it when stations get involved with charitable and community events 19.5
I'm interested in sports programming 17.8
I want to win a prize 13

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