U.S. rum market share by brand 2014

The data describes the rum market share in the U.S. for the 52 weeks ended March 23, 2014. In that time period, the two rum brands Captain Morgan and Bacardi captured a share of over two thirds of the United States rum market. In the same year, Captain Morgan recorded volume sales of about 5.77 million 9 liter cases in the U.S., dropping to 5.68 million 9 liter cases the following year.