The data describes the main reasons for signing up for video streaming services in the U.S. as of May 2017, by age. During the survey, 18% of Millennial respondents stated that they subscribed to streaming services because of the ability to access original content.
Low cost | 34 | 38 | 32 |
Convenience of streaming on any device | 23 | 29 | 21 |
Access to original content | 18 | 18 | 17 |
Breadth of programming | 10 | 7 | 10 |
Access to syndicated content | 7 | 5 | 8 |