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Reasons for using streaming services in the United States 2017, by age

Main reasons for signing up for video streaming services in the United States as of May 2017, by age

The data describes the main reasons for signing up for video streaming services in the U.S. as of May 2017, by age. During the survey, 18% of Millennial respondents stated that they subscribed to streaming services because of the ability to access original content.

Low cost 34 38 32
Convenience of streaming on any device 23 29 21
Access to original content 18 18 17
Breadth of programming 10 7 10
Access to syndicated content 7 5 8