The data describes the reasons that Amazon Prime members shop on Amazon in the U.S. as of July 2017. According to the findings, 70% of surveyed respondents stated that their main reason to shopping on Amazon as a Prime member was due to the availability of free-shipping. Additionally, 65% reported that prices were their primary reason for shopping.
Further information
Amazon Prime is an annual subscription service for Amazon customers, offering free or discounted shipping on eligible products as well as other services in selected countries such as the Amazon Video streaming service, Amazon Music streaming, as well as a Kindle e-book lending library and cloud storage.
