The data displays data on sources for discovering new music in the U.S. in 2017, by age. According to the source, 37% of respondents aged 16-24 stated that they discovered new music through recommendations from friends.
Music played on FM/AM radio | 52 | 38 | 50 | 56 | 58 | 58 | 53 |
YouTube | 40 | 54 | 47 | 41 | 37 | 36 | 25 |
Recommendations from friends | 35 | 37 | 34 | 37 | 34 | 41 | 28 |
Music playing in films/TV shows/video games | 26 | 28 | 25 | 27 | 27 | 26 | 19 |
Playlists on streaming services | 20 | 28 | 31 | 26 | 17 | 13 | 5 |
Browsing "similar artists" on streaming services | 20 | 26 | 28 | 27 | 17 | 14 | 7 |