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Reasons for keep pay-TV provider in the United States 2016

Reasons to consider keeping existing cable/satellite service provider in North America as of 3rd quarter 2016

The data displays reasons to consider keeping an existing cable/satellite provider in North America as of the third quarter of 2016. During the survey, 65% of respondents who are planning to change or cut their provider stated that they would consider keeping their existing service if they could choose and pay for only the channels they typically watch.

Choose and pay for only the channels I typically watch	65
Combine all of my TV providers (such as Netflix, Hulu, Amazon Video) into one place so I can find something to watch, regardless of the service	43.5
Make it easier to find something to watch on TV: for example, recommend shows to you based on your interests so it is easier to find something you "want" to watch on TV	16.1
Other	14.8

Reasons for keep pay-TV provider in the United States 2016

StatInvestor