The data describes information on the daily reach of media in Canada 2014/2015 broadcast year, broken down by gender. According to the source, TV reached 89.9% of the female Canadian population on a daily basis. Radio's penetration rate in the same group was 78%.
TV | 88.6 | 89.9 |
Internet | 79 | 79 |
Radio | 76 | 78 |
Daily newspapers | 41 | 37 |
Magazines | 21 | 26 |
Community newspapers | 15 | 16 |