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Radio time spent versus ad spend in Canada 2013-2016

Share of time spent per day with radio versus ad spend share in Canada from 2013 to 2016

The data displays the share of time spent with radio versus the share of radio advertising spend in Canada from 2013 to 2014, and a forecast until 2016. It was estimated that in 2016 Canadians spent 16.1% of their media time with radio. Advertising spend on this medium in 2016 amounted to a 12.3% share.

2013	18.8	13.6
2014	17.9	13.5
2015	17.2	13.1
2016	16.1	12.3

Radio time spent versus ad spend in Canada 2013-2016

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