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Radio reach in the United States in 2018, by time of day and gender

Weekly radio reach in the United States in March 2018, by time of day and gender

The data displays radio's reach in the U.S. in March 2018, broken down by age, gender and part of the day. According to the data, during an average week in March 2018, radio reached 76.9% of all women between 35 and 64 years of age during the hours from 6 a.m. to 10 a.m.

Persons 12+	69.8	77.4	53.3
Persons 12-17	62.8	72.2	51.4
Persons 18+	70.5	77.9	53.5
Persons 18-24	60.8	74.3	58.5
Persons 18-34	65.7	76.9	58.2
Persons 18-49	70.4	79.4	58.3
Persons 25-54	74	81.5	58.2
Persons 35-64	76.1	82.4	56.4
Persons 55+	69.1	74.1	45.6
Persons 65+	64	68.3	39.7
Men 12+	69.9	77.1	53.6
Men 12-17	60.2	69	48.1
Men 18+	70.9	77.9	54.2
Men 18-24	58	71.4	55.9
Men 18-34	63.5	74.6	56.6
Men 18-49	69	77.9	57.4
Men 25-54	73.4	80.7	58.1
Men 35-64	76.9	82.6	57.3
Men 55+	71.9	76.2	47.9
Men 65+	67.1	70.9	42.1
Women 12+	69.8	77.7	53.1
Women 12-17	65.4	75.5	54.7
Women 18+	70.2	77.9	52.9
Women 18-24	63.7	77.5	61.2
Women 18-34	68.1	79.3	59.9
Women 18-49	71.8	81	59.1
Women 25-54	74.6	82.3	58.2
Women 35-64	75.3	82.3	55.7
Women 55+	66.7	72.4	43.7
Women 65+	61.5	66.2	37.8

Radio reach in the United States in 2018, by time of day and gender

StatInvestor