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Distribution of direct response (DR) radio ad spend in the United States 2017, by platform

Distribution of direct response (DR) radio advertising spending in the United States in 4th quarter 2017, by platform

The data displays the distribution of direct response (DR) radio advertising spending in the U.S. in the fourth quarter of 2017, by platform. Local radio's share amounted to 50%.

Local radio	50
Network radio	47.5
National spot radio	2.5

Distribution of direct response (DR) radio ad spend in the United States 2017, by platform

StatInvestor