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U.S. sports fans: pay TV behavior 2016

Willingness to pay for sports programming among sports fans in the United States as of February 2016

The charts shows data on the willingness to pay for sports programming among sports fans in the U.S. as of February 2016. During the survey, 90% of respondents stated they were willing to pay for sports programming and 63% expressed interest in paying for over-the-top (OTT) subscription channels.

...are willing to pay for sports programming 90
...are interested in paying for over-the-top (OTT) subscription channels 63
...are willing to spend more on online streaming channels than on cable/satellite channels 56