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Super Bowl ads: public opinion 2008-2018

What are your opinions about Super Bowl TV commercials?

The data displays data on the public opinion about Super Bowl ads in the U.S. in 2008 and 2018. In 2018, 8.8% of respondents stated that they believed the ads made the game last too long, as compared to the 11% who said the same in 2008.

I look at them as entertainment	75.7	78.1
They make me aware of advertiser brands	16.7	19.3
Advertisers should save their money and pass the savings on to us	18	15.8
They influence me to buy products from the advertisers	6.1	10.4
They influence me to search online for more information	6.5	9.9
They make the game last too long	11.1	8.8
They bother me	4.3	4.2
Other	3.1	1.7

Super Bowl ads: public opinion 2008-2018

StatInvestor