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Rio 2016: daily viewership figures

Daily viewership of Rio 2016 Olympics in the United States from August 5 to 21, 2016

The data displays figures on the daily viewership of Rio 2016 Olympics in the U.S. The Closing Ceremony was watched by 16.85 million viewers. An average minute of the broadcast was watched by 4% of adults aged 18 to 49. In total, 14% of the age group tuned in.

Olympics TV viewership – additional information The Olympic Games is one of the biggest events in the sporting calendar, attracting millions of TV viewers when it takes place every four years. The 2016 Olympic Games in Rio de Janeiro, Brazil drew in an average of 27.

August 5, 2016 Opening Ceremony (NBC) (8-11 p.m.) 7.5 30 26.49
August 6, 2016 (NBC) (8-11 p.m.) 5.5 23 19.48
August 7, 2016 (NBC) (7-11 p.m.) 9.1 32 29.78
August 8, 2016 (NBC) (8-11 p.m.) 8.6 29 28.86
August 9, 2016 (NBC) (8-11 p.m.) 9.9 33 33.63
August 10, 2016 (NBC) (8-11 p.m.) 7.7 27 26.45
August 11, 2016 (NBC) (8-11 p.m.) 9.1 31 31.22
August 12, 2016 (NBC) (8-11 p.m.) 6.4 25 24.02
August 13, 2016 (NBC) (8-11 p.m.) 6.3 25 23.99
August 14, 2016 (NBC) (7-11 p.m.) 7.9 27 26.75
August 15, 2016 (NBC) (8-11 p.m.) 7 24 24.27
August 16, 2016 (NBC) (8-11 p.m.) 6.9 25 24.13
August 17, 2016 (NBC) (8-11 p.m.) 5.8 22 20.68
August 18, 2016 (NBC) (8-11 p.m.) 6.1 22 21.7
August 19, 2016 (NBC) (8-10:30 p.m.) 4.7 20 18.14
August 20, 2016 (NBC) (8-11 p.m.) 3.5 15 14.55
August 21, 2016 Closing Ceremony (NBC) (8-10:30 p.m.) 4 14 16.85