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Rio 2016: commercial load time in the United States

Cumulative length of advertising per hour during the broadcast of the first week of the London 2012 and Rio 2016 Summer Olympic Games in primetime (in seconds)

The data displays the cumulative length of advertising per hour during the broadcast of the first seven days of the London 2012 and Rio 2016 Summer Olympic Games in primetime in the U.S. During the first day of the Games in Rio de Janeiro, NBC aired on average 780 seconds or 13 minutes of commercial per hour.

Day 1	877	780
Day 2	817	840
Day 3	900	881
Day 4	933	1088
Day 5	953	1003
Day 6	1028	1045
Day 7	999	925
Average	938	937

Rio 2016: commercial load time in the United States

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