The data displays the share of Rio 2016 coverage in selected categories in national TV advertising spending in the U.S. Between August 5 and 18, 2016, 32% of restaurant/quick service restaurant national TV ad spend was invested in ads aired during the Games coverage.
Electronic/communication devices | 67 |
Banks/credit cards | 67 |
Automotive | 52 |
Movie companies | 48 |
Insurance | 40.5 |
Wireless phone services | 35 |
Restaurants/quick service restaurants | 32 |