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Rio 2016: share in national TV ad spend in the United States

Share of national TV ad spend of selected categories devoted to advertising during Rio 2016 Olympics coverage

The data displays the share of Rio 2016 coverage in selected categories in national TV advertising spending in the U.S. Between August 5 and 18, 2016, 32% of restaurant/quick service restaurant national TV ad spend was invested in ads aired during the Games coverage.

Electronic/communication devices 67
Banks/credit cards 67
Automotive 52
Movie companies 48
Insurance 40.5
Wireless phone services 35
Restaurants/quick service restaurants 32