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Favorability of Star Wars characters in the United States 2017

Share of consumers who have a favorable opinion of selected Star Wars characters in the United States as of December 2017

The data describes data on the share of consumers who have a favorable opinion of selected Star Wars characters in the U.S. as of December 2017. During the survey, 73% of respondents stated that they had a favorable opinion of Princess Leia.

Princess Leia	73
Luke Skywalker	72
Chewbacca	72
Yoda	72
R2-D2	71
Han Solo	68
Obi-Wan Kenobi	67
C-3PO	65
Anakin Skywalker	55
Darth Vader	49
Lando Calrissian	43
Jabba the Hutt	42
Finn	39
BB-8	39
Padmé Amidala	39
Boba Fett	39
Rey	38
Jar Jar Binks	37
Mace Windu	32
Kylo Ren	32
Emperor Palpatine	31
Jyn Erso	29
Wedge Antilles	28
Count Dooku	27
Supreme Leader Snoke	26

Favorability of Star Wars characters in the United States 2017

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