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Television time spent versus ad spend in Canada 2013-2016

Share of time spent per day with television versus ad spend share in Canada from 2013 to 2016

The data displays the share of time spent with television versus the share of television advertising spend in Canada from 2013 to 2014, and includes a forecast until 2016. It was estimated that in 2016 Canadians spent 34.7% of their media time with television. Advertising spend on this medium in 2016 amounted to a 26.1% share.

2013	38.5	28.4
2014	36.6	27.5
2015	35	26.7
2016	34.7	26.1

Television time spent versus ad spend in Canada 2013-2016

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