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Leading sources of discovering new TV shows among Millennials in the United States 2017

How do you most often decide to watch a new TV series?

The data displays the leading sources of discovering new TV shows among Millennials in the United States 2017. During the survey, 37% of respondents stated that their friends or family tell them to watch a show.

My friends or family tell me to watch a show 37
I hear about shows through my newsfeeds on social media 21
I watch a show after I see advertising for it 18
I search for content online 13
I watch after I get personalized recommendations on my streaming accounts 12