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Gaming brand recall in the United States 2016

Gaming brand recognition among gamers in the United States as of December 2016

The data displays the gaming brand awareness among gamers in the U.S. During the survey carried out in December 2016, 41% of respondents said they knew of Activision Blizzard, while 18% had heard of Bethesda Softworks, the publisher of Fallout 4.

Nintendo Company 65
Microsoft Studios 53
Sony Computer Entertainment 52
Electronic Arts 46
Capcom 41
Activision Blizzard 41
Ubisoft 39
Bandai Namco Games 26
Gameforge 24
King Digital Entertainment 20
Square Enix 19
Bethesda Softworks 18
Supercell 17
Deep Silver 9
Tencent 8
Gungho Online Entertainment 8
Daedalic 8
Other 1
none of the above 10