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Main vehicle requirements among Japanese car owners 2018

Leading passenger car features consumers in Japan require as of 2018

The data depicts the results of a survey conducted in 2018 about the car features consumers in Japan are most interested in. The survey revealed that the majority of respondents, over 44 percent, put emphasis on low mileage and environmental friendly technology when purchasing cars.

Low mileage/enviromental friendly	44.5
Safety	38
Matching the personal lifestyle	37
Road performance	34.3
Comfortable interior equipment	28.1
Exterior design	20.6
Small turning circle	16.3
Navigation system/car radio	11.2
Four-wheel drive	6
Interior design	5.5
Driving support system	4.7
Brand/status	4
After sales service	3.5
Other	0.6
Nothing in particular	6.6

Main vehicle requirements among Japanese car owners 2018

StatInvestor