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Sources of big data most often used globally 2016

Types/sources of big data used by industry professionals worldwide in 2016

The data displays the types of data used for big data analysis by industry professionals worldwide, as of summer 2016. According to the survey data, 64% of respondents indicated that they were already using transaction data within their company for big data analysis, a further 19% said they planned to begin using transaction data within 12 months.

Transaction data 64 19 9
System logs 59 11 13
Sensor/RFID/machine data 30 11 18
Documents/texts 30 23 21
Social media data 24 26 24
Clickstream data 21 19 22
Videos/images 12 17 17